Fereshteh Mansouri Moayyed; Fatemeh Yavari Gohar
Abstract
Todays, besides the traditional roles of women they play several roles and sometimes there is conflict among them. The role conflict affect their mental and physical health and leads to dissatisfaction. On the other hand, self-efficacy moderates the effect of role stress on their satisfaction. So this ...
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Todays, besides the traditional roles of women they play several roles and sometimes there is conflict among them. The role conflict affect their mental and physical health and leads to dissatisfaction. On the other hand, self-efficacy moderates the effect of role stress on their satisfaction. So this is an applied research which has developed to investigate the effect of role stress on women satisfaction in the public section by considering the moderating role of self-efficacy. The statistical population of this study is composed of employed women that holding governmental jobs in Tehran. Based on the Cochran formula 390 individuals have been considered as the statistical sample. For data collection the standard questionnaires were applied. The validity and reliability of the questionnaires were tested and the required changed were applied. As the results show, the relation between role stress and satisfaction among women is direct and meaningful. About self-efficacy, the result show that this moderating variable plays an important role in this model. It means that whatever the self-efficacy is improved in women the negative impact of role stress on their satisfaction is low. It means that by improving self-efficacy in women, they experience a good fleeing to their life.
aliakbar afjeh; fereshte mansorimoayad
Volume 12, Issue 47 , November 2005, , Pages 1-24
Abstract
This paper is a survey on assessment of effectiveness of advertising , regarding bank services (Bank e Maskan). This paper emphasizes on ...
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This paper is a survey on assessment of effectiveness of advertising , regarding bank services (Bank e Maskan). This paper emphasizes on advertising as an important and effective factor on banks' customers behavior in selecting and purchasing services , and it tries to recognize and assess the effectiveness of Bank e Maskan. There are many models that help us to assess the effectiveness of advertising . In this thesis , we use AIDA for Advertising Assessment . This model by the use of variables such as Attention , Interest, Desire , Action measures the effectiveness of advertising. After having conducted the necessary analyses by the use of Descriptive Statistics (Mean) and Inferential Statistics (Proportion of Success) indicates that , those advertisements of Bank e Maskan deal with the variable of Attracting the customers' attention , is effective ; while , the other variables that is Interest , Desire and Action have not so far played their roles effectively . Meanwhile , the effectiveness of media , indicates that , among the media which is used for advertisement of Bank e Maskan , television is the most effective media .
